Welcome to my Brand Visual Foundation! Dive into the vibrant world that showcases the essence of my online presence.
I’ve carefully chosen colors and designs that reflect not just a brand but who I am.
Each element, from the color palette to the design choices, tells a part of my brand story.
Join me on this visual journey as we explore the aesthetics and unique visual language that capture the spirit of Anwar Athman Mzee’s brand.
Business Logo
Here are the logos I used to represent me;
Primary Logo
Secondary Logos and Marks Symbols
Colors
Colors play a crucial role in shaping the visual identity of a brand, creating a distinct and memorable experience for visitors.
On my website, the primary color is a vibrant green represented by the code #00C074.
This green hue is chosen as the main color, symbolizing growth, harmony, and freshness, aligning with the brand’s values.
The primary brand colors further enhance the visual appeal and cohesiveness of the website.
The dark gray (#222222) serves as a foundational color, providing a sense of stability and depth to the overall design.
Lighter shades like #B2B2BE, #F0F0F0, and #F7F8F9 contribute to a balanced color palette, offering contrast and readability for various elements on the site.
The pure white (#FFFFFF) background ensures a clean and modern look, creating a canvas for content to stand out.
For specific design elements, link colors are emphasized with a striking blue hue (#2D3AFF) that enhances visibility and prompts user interaction.
Button colors, represented by #C04038, provide a bold and attention-grabbing call to action, guiding users to key areas of interest.
The footer color, #1D2B35, anchors the bottom section of the website with a deep tone that complements the overall color scheme.
The secondary color, #ADE6B9, introduces a refreshing touch, adding versatility to the visual elements across the site.
In summary, the thoughtfully chosen color palette of #00C074 green as the main color, supported by a range of complementary tones, creates a harmonious and visually appealing brand identity.
These colors are strategically used to convey the brand’s personality, evoke specific emotions, and enhance the overall user experience on the website.
Extended Color Palette:
The extended color palette of my brand is a carefully curated selection that goes beyond the primary brand colors, offering versatility and depth to the visual elements of the website.
Anchored by the vibrant green (#00C074), the palette includes additional shades to complement and enhance the overall aesthetic.
The dark gray (#222222) serves as a foundational color, while lighter tones such as #B2B2BE, #F0F0F0, and #F7F8F9 provide flexibility for various design elements.
These nuanced hues contribute to a cohesive and visually engaging brand identity, ensuring a harmonious experience for visitors.
Color Ratios:
Balancing the color ratios on my website is a crucial aspect of creating a visually pleasing and user-friendly design.
The primary color, #00C074 green, takes center stage, dominating key elements to maintain a consistent brand identity.
Dark gray (#222222) and lighter shades like #B2B2BE, #F0F0F0, and #F7F8F9 are strategically employed to create a harmonious contrast, ensuring readability and visual hierarchy.
The blue link color (#2D3AFF) and attention-grabbing button color (#C04038) are used sparingly but effectively to guide user interaction.
The footer color (#1D2B35) and secondary color (#ADE6B9) contribute to a balanced color scheme, reinforcing the overall brand aesthetic.
This thoughtful color ratio ensures a visually cohesive and aesthetically pleasing user experience throughout the website.
Accessibility
Accessibility is a paramount aspect of my website design, ensuring that all users, regardless of abilities or disabilities, can navigate and engage seamlessly with the content.
The color palette, including the vibrant green background (#00C074) and contrasting link colors like vivid blue (#2D3AFF), is chosen with careful consideration for readability and visibility.
High color contrast and legible text are prioritized to accommodate users with visual impairments. Moreover, buttons with attention-grabbing red-orange hues (#C04038) are designed for clarity and easy identification.
The overall layout and structure of the website are optimized for screen readers and other assistive technologies, fostering an inclusive online environment where everyone can access and enjoy the content effortlessly.
Accessibility is not just a feature but a commitment to ensuring equal access to information and a positive user experience for all visitors.
Typography
In this section of my website’s typography, I invite you to explore the very essence of my visual language.
Here, each letter, size, and spacing is meticulously curated to craft a user experience that is both seamless and captivating.
Typography, as the art of arranging text, holds a central place in our design philosophy, intricately influencing the user’s interaction with my content.
Below is how I have layout my whole website typography;
Letter Spacing:
Letter spacing plays a crucial role in enhancing the readability and visual appeal of our website.
Throughout the site, we maintain a consistent letter spacing strategy. For instance, in my body text using Open Sans, the letter spacing is set at 0.01px.
This subtle adjustment contributes to a clean and well-organized appearance, ensuring that each character is legible without feeling cramped.
Font Size:
My font sizes are carefully chosen to optimize both desktop and mobile experiences. The base font size for body text using Open Sans is set at 18px on desktop and adjusted to 17px on mobile.
In the header, the site title in Georgia is bold and prominent at 30px, while various headings, such as H1 and H2, are styled with varying font sizes, ensuring a hierarchy that guides users through the content effortlessly.
Line Height:
Line height is a critical factor in readability and aesthetic appeal.
Across my site, we maintain consistent line heights to strike a balance between readability and visual harmony.
For instance, the body text in Open Sans has a line height of 32.8px on mobile, creating adequate spacing between lines for a comfortable reading experience.
Font Family:
My choice of font family contributes to the overall personality and identity of our brand.
I exclusively use Google web fonts, including Georgia, Open Sans, and Roboto.
Each font family is carefully selected based on its unique characteristics, ensuring a cohesive and visually appealing design language across the entire website.
Web Fonts:
Google web fonts have been instrumental in defining the visual identity of my brand.
The combination of Georgia, Open Sans, and Roboto brings a dynamic and versatile feel to our website.
Georgia adds a touch of elegance to headings, Open Sans ensures clarity and readability in body text, and Roboto provides a modern and clean look to various elements such as navigation menus and widget titles.
In essence, My approach to typography is rooted in consistency, readability, and visual harmony.
The careful selection of font sizes, letter spacing, line heights, font families, and web fonts collectively contributes to a cohesive and engaging user experience on my website.
Typography Principles
I, as the curator of this digital space, adhere to a set of principles that define the artistry and functionality of my textual expression.
Each letter, meticulously chosen font size, and carefully considered spacing plays a pivotal role in creating a user experience that seamlessly aligns with my brand identity.
Typography is not just a design element; it is a reflection of my commitment to excellence.
The principles guiding my typographic choices encompass a harmonious blend of form and function, where readability takes precedence without compromising on visual appeal.
From the commanding site title in Georgia at 30px to the nuanced Open Sans body text at 19px on desktop (17px on mobile), every typographic decision is a conscious step towards enhancing user engagement.
The consistent line heights, strategically chosen font families (Georgia, Open Sans, and Roboto), and the versatile application of web fonts contribute to a cohesive and captivating visual language.
This dedication to typographic principles ensures that our textual symphony resonates with clarity, elegance, and a user-centric focus, elevating the overall aesthetic and user experience on our website.
