In crafting the brand architecture and hierarchy for Anwar Mzee’s website, transparency is key. 

Note the whole hierarchy may not yet be fully implemented, However, we’ll delve into the envisioned structure. 

Let’s explore my Brand Architecture and Hierarchy and how each contributes to the overall performance of my brand.

Hierarchy of management team

NB: for transparency, my site has not yet taken the full shape of the hierarchy but I will still talk about it as it’s what I want it to be.

Brand Architecture and Hierarchy

Introduction:

In crafting the brand architecture and hierarchy for Anwar Mzee’s website, transparency is key. While the hierarchy may not yet be fully implemented, we’ll delve into the envisioned structure. Let’s explore the three main brand hierarchies and how each element contributes to the overall brand management.

• CEO and Founder: Anwar A Mzee
  • As the CEO and brand owner, Anwar’s role is multifaceted. I am in charge for every operation and decision-making of the website.
• Virtual Assistant:
  • The Virtual Assistant plays a crucial role in the website’s functionality. My VA is in charge of overseeing and tracking the progress of the website, will file accounts and find prospects for collaborations, will generate reports on both financial and website stats, and many more.
• SEO Team:
  • The SEO team focuses on various aspects, including content audits, topical map coverage, keyword research, and technical audits. They decide on what topics to cover first. The SEO Team works hand in hand with our Editors and writers,  
• Editors:
  • Editors play a pivotal role in maintaining content quality. Some of their responsibilities, such as proofreading, fact-checking, formatting, and handling images.
• Writers:
  • Writers contribute significantly to content creation. More technical content like social media content and Digital PR is outsourced
• Audience:
  • The audience is an integral part of Anwar Mzee’s brand website. They offer feedback, which gives me a sense of morale to keep producing content for them

Site Structure for SEO

I have a defined system when it comes to site structure for SEO, I have built a website on purely blog posts and have also built a site with pages for my cornerstone content and I would say I love it that way. 

My SEO Silo Structure

Below I have briefly explained how my site has been laid out. I use a hot silo structure for money and cornerstone content.

Home Page

My home page is a landing page and it is a portal, I have not optimized my home page for any keywords but it is important for me.

Usually, I love to showcase important elements of my brand on the home page,

Therefore I have a featured section on the home for my top cornerstone content. 

These are usually top-level static pages, a small section for the latest posts which are feeds from the blog. 

Blog page

The blog page is also important and I usually love to customize it to the fullest, all my posts will be published as blogs.

These will be displayed as a feed on the blog, any topic with informational intent I published it as a post, 

Things like;  How to, What is, Are, Where, When, Can, Why, Should, Tips for, Top, Pros and cons of, Ultimate guide to, Common mistakes in, Exploring, Essential, Beginner’s guide to, A closer look at

Company page

The company page is a top-level page or rather a parent page. Its child pages include

• About us page
• Contact Us page
• Teams Page
• Editorial Guidelines Page
• Press and media page
• Brand and Styles Page
• Site maps Page
• Social Fortress Page (for all social media accounts we have)

Legal Page

The legal page is a top-level page or rather a parent page. Its child pages include

• Terms and Conditions page
• Privacy Policy page
• Affiliate Disclosure Page
• Cooky Policy Page
• GDPR Compliance page
• Copyright Notice Page

How I structure My Money and cornerstone pages

These are the pages that give me real money, they are the pages that I love working on.

I can’t cover the whole site architecture here but I just want to lay out the idea of how I am achieving these, 

For Example:

Best WordPress Themes (Cornerstone page)

Note that the child pages of generatepress theme are used to support the generatepress theme review which is on level 3, 

We also cover guide informational blogs about each theme to provide value to our readers, for example, we can recommend genereratepress theme, and then send our audience to a silo of related information about the theme, 

You know informational guides like how to install the theme, how to customize it, how to create fast web pages using the theme, etc, At the end of the day we would have provided value to our readers. 

All our money pages follow this method, we can write from 200 to 300 pages just under a single topic like the best WordPress themes, we do this until we cover the whole topical map before proceeding forward.   Like covering the best WordPress plugins.  

Conclusion

In conclusion, the meticulous crafting of the brand architecture and hierarchy for Anwar Mzee’s website reflects a commitment to transparency and a forward-thinking approach. While the full hierarchy may be a work in progress, the envisioned structure provides a clear roadmap for the brand management team. 

From Anwar’s multifaceted role as CEO to the integral contributions of the Virtual Assistant, SEO team, editors, writers, and the engaged audience, each element plays a crucial part in the website’s success.

The site structure, designed for optimal SEO, showcases a strategic blend of landing pages, blogs, cornerstone content, and well-defined parent and child pages. 

The commitment to customization, informational intent, and audience engagement is evident in every aspect, from the home and blog pages to the company and legal pages.

The approach to structuring money and cornerstone pages stands out as a cornerstone of success.